Although grapes do not require insect pollination in order to set fruit, vineyards can be excellent locations for establishing pollinator habitat. Permanent and temporary habitat in vineyards can support declining pollinator populations contributing to species recovery in key geographic areas throughout the state. Pollinator habitat plantings also attract other beneficial insects such as natural enemies that prey on crop pests. Using drought-tolerant California native plants that bloom throughout the year can provide an attractive aesthetic for agritourism, improve soil health, and help store carbon. Additionally, on-farm pollinator habitat can help achieve vineyard sustainability goals while addressing native insect and pollinator declines.